Why You’ll Love It

Discover 5 of our best-selling products. The SEEN Discovery Kit features mini sizes of our fragrance free Shampoo (2 oz.), Conditioner (2 oz.), Deeper Conditioner (2 oz.), Magic Serum (.5 oz.), and Restore Scalp Serum (.5 oz.)

Safe for sensitive, acne-prone skin and eczema-prone skin.

Shampoo, Fragrance Free

This gentle, award-winning shampoo, formulated without sulfates, provides a luxurious lather that rinses easily without leaving the hair or scalp feeling stripped.

Conditioner, Fragrance Free

This award-winning lightweight conditioner helps detangle and soften while also reducing frizz and breakage. Ideal for normal or oily hair. Note: Those with dry or damaged hair may prefer SEEN Deeper Conditioner.

Deeper Conditioner, Fragrance Free

This conditioner replenishes moisture and reduces frizz. Ideal for dry or damaged hair. Note: Those with normal or oily hair may prefer SEEN Conditioner.

Magic Serum, Fragrance Free

This award-winning serum works to visibly transform your hair into smoother, shinier, healthier-looking hair in just seconds. It reduces frizz, adds shine, nourishes, strengthens and protects hair from heat styling (up to 450º F.) and breakage.

Restore Scalp Serum, Fragrance Free

This award-winning scalp serum optimizes and resets your scalp with balanced hydration. It relieves dry scalp, while reducing the appearance of flakes and irritation; supports a healthy microbial ecosystem, and helps protect the scalp barrier. Fast absorbing and non-greasy.

Hero Ingredients

Shampoo & Conditioner, Fragrance Free

Bisabolol: A naturally-derived ingredient with skin-soothing properties
Hemisqualane: A plant sugar-derived alternative to silicone that reduces frizz, and keeps hair looking and feeling smooth

Deeper Conditioner, Fragrance Free

Bisabolol: A naturally-derived ingredient with skin-soothing properties
Hemisqualane: A plant sugar-derived alternative to silicone that reduces frizz, and keeps hair looking and feeling smooth

Magic Serum, Fragrance Free

Hemisqualane (C13-15 Alkane): A plant sugar-derived alternative to silicone. Provides color and heat protection, reduces frizz, and keeps hair looking and feeling smooth
Squalane: A natural, plant sugar-derived moisturizer that nourishes locks, restores luster, and adds instant glass-like shine and softness
Ethylhexyl Olivate: A plant derived from olives that softens and nourishes the hair

Restore Scalp Serum, Fragrance Free

Ethylhexyl Olivate: Derived from olives; natural emollient that provides nourishing hydration for the scalp
Squalane: A powerful plant-derived natural moisturizer that nourishes and hydrates scalp
Propanediol Caprylate: A naturally-derived active ingredient that works to detoxify the scalp while supporting a healthy microbiome
Sarcosine: Helps to rebalance the microbiome and fights against stress, pollution, and product buildup

Full Ingredients

Shampoo, Fragrance Free

WATER/AQUA/EAU, SODIUM LAUROYL METHYL ISETHIONATE, COCAMIDOPROPYLAMINE OXIDE, GLYCERIN, ACRYLATES COPOLYMER, C13-15 ALKANE, GLYCOL DISTEARATE, AMINOMETHYL PROPANOL, GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE, POLYQUATERNIUM-7, TOCOPHEROL, BISABOLOL, TRISODIUM ETHYLENEDIAMINE DISUCCINATE, CITRIC ACID, SODIUM HYDROXIDE, PHENOXYETHANOL, ETHYLHEXYLGLYCERIN, SODIUM BENZOATE, DISODIUM EDTA

Conditioner, Fragrance Free

WATER/AQUA/EAU, C13-15 ALKANE, CETEARYL ALCOHOL, CETYL PALMITATE, STEARAMIDOPROPYL DIMETHYLAMINE, BEHENTRIMONIUM CHLORIDE, GLYCERIN, SHEA BUTTER CETYL ESTERS, POLYSORBATE 80, TOCOPHEROL, BISABOLOL, CITRIC ACID, PHENOXYETHANOL, ETHYLHEXYLGLYCERIN, DISODIUM EDTA

Deeper Conditioner, Fragrance Free

WATER/AQUA/EAU, CETEARYL ALCOHOL, C13-15 ALKANE, NEOPENTYL GLYCOL DIHEPTANOATE, CETYL PALMITATE, STEARAMIDOPROPYL DIMETHYLAMINE, BEHENTRIMONIUM CHLORIDE, GLYCERIN, SHEA BUTTER CETYL ESTERS, POLYQUATERNIUM-37, POLYSORBATE 80, HYDROGENATED POLYDECENE, TRIDECETH-6, TOCOPHEROL, BISABOLOL, CITRIC ACID, PHENOXYETHANOL, ETHYLHEXYLGLYCERIN, DISODIUM EDTA

Magic Serum, Fragrance Free

ETHYLHEXYL OLIVATE, C13-15 ALKANE (PLANT DERIVED), SQUALANE

Restore Serum, Fragrance Free

WATER/AQUA/EAU, GLYCERIN, PROPANEDIOL CAPRYLATE, SARCOSINE, C13-15 ALKANE, ETHYLHEXYL OLIVATE, SQUALANE, ARGININE, TOCOPHEROL, BISABOLOL, ACRYLATES/C10-30 ALKYL ACRYLATE CROSSPOLYMER, PHENOXYETHANOL, ETHYLHEXYLGLYCERIN, SODIUM PHYTATE

Benefits

Skin Benefits

Improvement in body and face acne*
Improvement in dry, flaky scalp*
Non-comedogenic (won’t clog pores)
Non-irritating
Safe for sensitive, acne-prone skin and eczema-prone skin

Hair Benefits

Reduced breakage*
Reduced frizz*
Color-safe

How to Use

Shampoo

Apply shampoo to wet hair. Lather and rinse.

Conditioner

Apply generously after using SEEN Shampoo. Leave on for 2-3 minutes before rinsing.

Deeper Conditioner

After using SEEN Shampoo, apply a quarter-sized amount or more (depending on hair length), focusing on the mid-lengths and ends. Leave on for 2-3 minutes and rinse. For deeper conditioning, leave on for 5-10 minutes before rinsing.

Magic Serum, Fragrance Free

Apply 2-5 drops to damp or dry hair (more for longer/thicker hair), focusing on the mid-lengths to ends. Use before styling or as a finishing serum for extra shine and frizz control.

Restore Scalp Serum, Fragrance Free

Step 1: With a damp or dry scalp, part hair into 4 or more sections.
Step 2: Apply a thin, even layer of SEEN Scalp Restore Serum in each section. Massage in. Do not rinse.

Treat your scalp 3 or more times per week.

Dr. Iris Rubin Tips

“The Discovery Kit is perfect to take when traveling since our mini’s are TSA-friendly.” — Dr. Iris Rubin, Founder & Harvard-trained Dermatologist

Our Mission

SEEN is dermatologist-designed and recommended hair care that transforms your hair, scalp, and skin in one. After discovering the connection between hair products and skin health, Harvard-trained dermatologist Dr. Iris Rubin recognized that achieving healthy-looking skin starts includes skin-first haircare products, that help maintain your scalp and skin health. SEEN products are clinically proven to be safe for sensitive skin and scalp, non-comedogenic (won’t clog pores) and designed to help you achieve stronger, smoother, healthier-looking hair.

2025 Hair Texture Changes

SEEN Shampoo, Fragrance Free

SEEN Magic Serum, Fragrance Free

SEEN Shampoo

SEEN Leave-In Conditioner, Fragrance Free

Dr. Iris Rubin's Magic Bundle

SEEN Discovery Kit, Fragrance Free

SEEN Frizz + Repair Treatment Mask, Fragrance Free

SEEN Frizz + Repair Treatment Mask

SEEN Leave-In Conditioner